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​ALICE PONS MILANO

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Last updated: 12 October 2026

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Alice Pons Milano is committed to protecting your privacy and ensuring that your personal information is handled with care, transparency and confidentiality.

This Privacy & Cookie Policy explains how we collect, use, store and protect your personal data when you visit our website, purchase our products, book an appointment at our Milan atelier, subscribe to our newsletter or contact us.

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We process personal data in accordance with Regulation (EU) 2016/679 (General Data Protection Regulation, or “GDPR”), applicable Italian data protection legislation and other relevant laws.

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1. DATA CONTROLLER

​The Data Controller responsible for processing your personal data is:

Pons Alice — Alice Pons Milano
Via Bertani 14,
20154 Milan, Italy
Email: a@alicepons.com

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For any questions regarding your personal data or this policy, please contact us using the details above.

 

2. PERSONAL DATA WE COLLECT

​We may collect the following information when you interact with our website and services:

• Personal details, including your name, surname, email address and telephone number.

• Billing and shipping addresses.

• Order information, purchase history and transaction details.

• Appointment requests, dates, preferences and information voluntarily shared during your consultation.

• Newsletter subscriptions and marketing preferences.

• Messages and correspondence sent through our website or by email.

• Technical information, including IP address, browser type, device information and website usage data.

Payment transactions are handled through the payment providers integrated into our website. We do not generally store complete payment card details

 

3. HOW WE USE YOUR PERSONAL DATA

We process your personal data for the following purposes:

Online Orders

To process purchases, manage payments, arrange deliveries, handle returns and provide customer assistance.

Legal basis: performance of a contract (Article 6(1)(b) GDPR).

Atelier Appointments

To arrange, confirm and manage appointments at our Milan atelier, communicate with you and prepare for your consultation.

Legal basis: performance of a contract or pre-contractual measures taken at your request (Article 6(1)(b) GDPR).

Customer Enquiries

To respond to your questions, requests and communications regarding our collections and services.

Legal basis: pre-contractual measures or our legitimate interests, depending on the nature of the enquiry.

Newsletter and Marketing

With your consent, we may send you information about new collections, exclusive releases, atelier events and other communications related to Alice Pons Milano.

Legal basis: consent (Article 6(1)(a) GDPR), except where otherwise permitted by applicable law.

You may unsubscribe at any time through the link included in our emails or by contacting us directly.

Legal Obligations

To comply with applicable tax, accounting, consumer protection and other legal requirements.

Legal basis: compliance with a legal obligation (Article 6(1)(c) GDPR).

Website Security and Functionality

To maintain website functionality, protect against fraudulent activity and ensure a secure browsing and shopping experience.

Legal basis: legitimate interests (Article 6(1)(f) GDPR), where applicable.

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4. ATELIER APPOINTMENTS

When booking an appointment at Alice Pons Milano, we may collect your name, contact information, preferred appointment date and any details you voluntarily provide regarding your preferences or requirements.

This information is used exclusively to organise your visit, prepare for your consultation and provide our services.

During fittings or consultations, you may choose to share measurements, design preferences or other information relevant to the creation or selection of your garments.

We process this information only where necessary for the requested services and in accordance with applicable data protection requirements.

 

5. DATA SHARING AND THIRD-PARTY SERVICES

Our website is hosted and operated using Wix, which provides website infrastructure and may support e-commerce, appointment bookings, customer management and other website functions.

We may also share personal data with trusted third-party providers where necessary, including:

• Website hosting and technical service providers.

• Payment processing services.

• Delivery and logistics companies.

• Appointment booking services.

• Email marketing and newsletter platforms.

• Accounting, legal and professional advisers.

• Public authorities where required by law.

 

Third-party providers processing personal data on our behalf are required to implement appropriate data protection measures.

We do not sell your personal data.

 

6. INTERNATIONAL DATA TRANSFERS

Some of our service providers, including website infrastructure providers, may process personal data outside the European Economic Area (EEA).

Where international transfers occur, we ensure that appropriate safeguards are implemented in accordance with the GDPR.

These may include European Commission adequacy decisions, Standard Contractual Clauses or other legally recognised transfer mechanisms.

You may contact us for further information about the safeguards applicable to your personal data.

 

7. DATA RETENTION

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected and to comply with applicable legal obligations.

Order and transaction information is retained in accordance with Italian accounting and tax requirements.

Appointment details and customer correspondence are retained for as long as necessary to manage the relevant services and any associated obligations.

Newsletter information is retained until you unsubscribe or withdraw your consent, subject to any applicable legal requirements.

When personal data is no longer required, it is securely deleted or anonymised, unless further retention is legally necessary.

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8. COOKIE POLICY

Our website uses cookies and similar technologies to provide a secure, functional and personalised browsing experience.

Cookies are small text files stored on your device when you visit a website. They allow the website to recognise your device, remember certain preferences and support essential functions.

As our website operates through Wix, certain cookies may be placed by Wix or by third-party applications integrated into the website.

 

TYPES OF COOKIES

Essential Cookies

These cookies are necessary for the correct functioning of the website.

They may enable security features, shopping basket functionality, checkout processes, session management and other essential services.

Essential cookies do not require consent where they are strictly necessary to provide a service requested by the user.

Analytics Cookies

These cookies help us understand how visitors interact with our website, including which pages are visited and how the website is used.

Where required by applicable law, these cookies are activated only after you have given your consent.

Functional Cookies

These cookies may remember certain preferences and provide enhanced website functionality.

Where required, we request your consent before activating non-essential functional cookies.

Marketing Cookies

Marketing cookies may be used to measure the effectiveness of promotional activities or provide advertising relevant to your interests.

Where used, these cookies are activated only after obtaining your consent, as required by law.

 

COOKIE CONSENT AND MANAGEMENT

When you first visit our website, you may be presented with a cookie consent banner allowing you to accept, reject or customise non-essential cookies.

You may change or withdraw your consent at any time through the cookie preference controls available on our website, where implemented.

You may also manage or delete cookies through your browser settings.

Disabling certain cookies may affect some website functions.

 

COOKIE RETENTION

Cookies may remain on your device for the duration of your browsing session or for a longer period, depending on their purpose and configuration.

The specific cookies used, their providers, purposes and durations depend on the website configuration and installed applications.

Details of the cookies actually deployed should be made available through the website's cookie information or preference tools.

 

9. DATA SECURITY

We take appropriate technical and organisational measures to protect personal data against unauthorised access, accidental loss, alteration or disclosure.

Access to personal information is limited to authorised individuals and service providers who require it for legitimate business purposes.

Although we take reasonable precautions, no method of electronic transmission or storage can be guaranteed to be completely secure.

 

10. YOUR RIGHTS

Under the GDPR, you have certain rights regarding your personal data, subject to applicable legal conditions.

These include:

• The right to access your personal data.

• The right to correct inaccurate or incomplete information.

• The right to request the deletion of your personal data.

• The right to restrict certain processing activities.

• The right to receive your personal data in a portable format, where applicable.

• The right to object to processing based on legitimate interests.

• The right to object at any time to direct marketing.

• The right to withdraw consent at any time.

• Rights relating to certain automated decision-making activities, where applicable.

To exercise any of these rights, please contact us at:

a@alicepons.com

We will respond within the time limits established by applicable data protection legislation.

You also have the right to lodge a complaint with the Italian Data Protection Authority:

Garante per la Protezione dei Dati Personali
www.garanteprivacy.it

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11. THIRD-PARTY LINKS

Our website may contain links to external websites or third-party services.

Alice Pons Milano is not responsible for the privacy practices or content of those websites.

We recommend reviewing their privacy policies before providing any personal information.

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12. CHANGES TO THIS POLICY

Alice Pons Milano may update this Privacy & Cookie Policy to reflect changes in legislation, website functionality or business practices.

Any revisions will be published on this page with an updated revision date.

Where required by law, we will provide additional notice or request renewed consent.

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13. CONTACT

For any questions concerning this Privacy & Cookie Policy or the processing of your personal data, please contact:

ALICE PONS MILANO
Pons Alice
Via Bertani 14,

20154 Milan, Italy
Email: a@alicepons.com

Last updated: 12 October 2026